{"id":21809,"date":"2023-01-27T16:12:45","date_gmt":"2023-01-27T22:12:45","guid":{"rendered":"https:\/\/newsleaderonline.com\/?p=21809"},"modified":"2023-01-27T16:12:47","modified_gmt":"2023-01-27T22:12:47","slug":"things-to-consider-before-installing-digital-signage","status":"publish","type":"post","link":"https:\/\/newsleaderonline.com\/things-to-consider-before-installing-digital-signage\/","title":{"rendered":"Things To Consider Before Installing Digital Signage"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/newsleaderonline.com\/wp-content\/uploads\/Ls23Rlw4ZtO21XbvX3htaqQsHpy4BzKQ1674505853.jpg\" alt=\"Things To Consider Before Installing Digital Signage\" class=\"wp-image-21731\"\/><figcaption class=\"wp-element-caption\">Things To Consider Before Installing Digital Signage<\/figcaption><\/figure>\n\n\n<p>Whether you want to refresh your displays or invest in more eco-friendly technology, digital signage is the clear choice for most modern businesses. However, there are still plenty of decisions to make before you spend money on a new LED display. Thinking carefully about where and how you\u2019ll use your sign helps you make the most of your purchase and see a positive return on investment. Make your display as successful as possible with these things to consider before installing digital signage.<\/p>\n<h2>Location and Traffic<\/h2>\n<p>Clever placement helps you reach a wider audience with your digital display. After all, you don\u2019t want to miss out on advertising opportunities because your sign is obscured or hidden.<\/p>\n<p>In addition to location, you also need to think about traffic. How many people see your sign every day? What are they doing when they pass your sign? For example, if your traffic is driving down a main road, you\u2019ll want to display content people can see and understand immediately.<\/p>\n<p>Understanding your location and traffic allows you to tailor your message to drivers on their morning commute, passersby who are window shopping, or whichever specific demographic you\u2019re appealing to.<\/p>\n<h2>The Software Behind Your Sign<\/h2>\n<p>One of the biggest considerations you need to make before installing digital signage is the type of content management system you want to use. Purchasing cutting-edge hardware is essential, but a sophisticated and organized CMS is equally important. The right content management software offers a secure but accessible platform you can use to create, organize, and schedule content across your entire network. This tool empowers easy, efficient, and cost-effective content management for every digital display you install.<\/p>\n<h2>The Right Content<\/h2>\n<p>The best technology and software are nothing without good content to present. Before you invest in new signage, make sure you have the resources and knowledge to create attractive and relevant content. Learn about the <a href=\"https:\/\/optec.com\/common-digital-signage-content-mistakes-corporations-make\/\">common content mistakes businesses make<\/a> so you can find ways to keep your displays fresh, interesting, and effective. Creating a content plan ahead of time ensures you make the most of your digital signage from day one.<\/p>","protected":false},"excerpt":{"rendered":"<p>Upgrading to a digital display takes careful planning and organization. Don\u2019t overlook these top things to consider before installing digital signage.<\/p>\n","protected":false},"author":14,"featured_media":21810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[264],"tags":[318],"acf":[],"_links":{"self":[{"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/posts\/21809"}],"collection":[{"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/comments?post=21809"}],"version-history":[{"count":2,"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/posts\/21809\/revisions"}],"predecessor-version":[{"id":21812,"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/posts\/21809\/revisions\/21812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/media\/21810"}],"wp:attachment":[{"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/media?parent=21809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/categories?post=21809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsleaderonline.com\/wp-json\/wp\/v2\/tags?post=21809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}