The holidays are full of exciting opportunities for small businesses. From festive marketing campaigns to attention-grabbing promotions, there are plenty of ways to make sure your e-commerce business makes a lasting impression on customers in the weeks to come. Competition is steep in the world of online shopping, but you can make yourself stand out with these tips for promoting your e-commerce brand this holiday season.
Find Ways To Upsell
Upselling is one of the best ways to generate more sales and create a higher average order value. Luckily, the holidays bring a lot of enthusiastic shoppers to your online store. Establishing upselling and cross-selling techniques on product pages can turn a single purchase into a cartful of goodies, which benefits both you and your customers.
Show off suggested add-ons or products that people frequently buy together to create a targeted promotion for your customers. You can also promote bundles to get shoppers interested in more of your products as they browse your site.
Decorate for the Holidays
Just as you would decorate a brick-and-mortar store with all your festive finery, you can give your website a holiday-themed makeover. Banners on your website, social media posts, and holiday marketing emails all help get your store and any customers that visit into the holiday mood, which in turn helps generate interest and enthusiasm about your products.
Consider both appearance and function. As you add dazzling holiday images to your homepage, make some formatting changes to showcase your latest deals or most popular collections.
Invest in Holiday Packaging
Not all marketing occurs online, even in the e-commerce world. One of the best ways to promote your e-commerce brand this holiday season is through holiday packaging. Seasonal-specific packaging designs are an investment, but the payoff is a beautiful product that will leave a lasting impression on your customers. When you put thought into high-quality holiday packaging, you help your business stand out and create a memorable experience for this season’s holiday shoppers.
