Black Friday is one of the longest-standing and most profitable holiday retail traditions. Most of us aren’t strangers to the commercials that air during the Thanksgiving Day Parade and the lines that wrap around stores. As technology has presented shoppers with an opportunity to snag deals from the comfort of their own homes, Cyber Monday has also become a popular tradition. If you have an online business, this is an event you can and should prepare for. If you need help doing so, look over our list of ways to prepare your business for Cyber Monday.
1. Prioritize Ads
It’s nearly impossible to attract new customers without coming up with ways to make them aware of your business. One of the best ways to accomplish this today is to utilize online ads. Successful strategies used to achieve this include increasing your holiday budget and deciding how you can use it to optimize your ads.
2. Evaluate Your Website
You can’t have a successful Cyber Monday without a user-friendly website. If your business has an unusable site, customers will quickly hop over to the next one. You need to make sure that your website is mobile-friendly and that it can support heavy traffic while still retaining its speed.
3. Announce Your Sales Early
Once you decide what sales you’ll run, get to work on releasing the details to your audience. Make sure that you’ll stick in their mind so that they’ll put your website at the top of their lists for Cyber Monday.
4. Use Social Media to Create Hype
Many business owners today recognize the importance of using social media to create a rapport with their customer bases. This means you’ll want to use social media to interact with followers, announce deals, and put a spotlight on your customers. Keep your audience on their toes by using social media to get them excited for your Cyber Monday deals.
5. Stock Up on Your Inventory
It can be difficult for business owners to properly evaluate exactly how much inventory they should stock up on during the holidays. You certainly don’t want to sell out too quickly, but you’ll lose money if you have too much left over. Analyze your sales from the year before and compare this with how much your business has grown during the last year. This will allow you to invest in the right amount of inventory.
